Erlab is a family industrial company of 300 people, located on 3 continents (Europe, USA, Asia).
Created in 1968 by François Pierre Hauville, Erlab has become the world leader in air filtration technologies, primarily intended for the laboratory world. Fifty years after its creation, Erlab entrusts Pixels and Brune with the renewal of all of its international communication to change its image, assert its technological lead and increase its sales on all continents.
How to go from manufacturer communication to leader communication? How to reach a wider public than the personnel in charge of safety in the laboratories? What message to favor and what tone to adopt to allow Erlab’s communication to address B to B targets in the scientific world of laboratories as well as new more B to C targets, in search of efficient solutions to purify the ambient air in premises intended for the reception of the public?